A commitment to responsible and sustainable Advertising

The Advertising Information Group (AIG) is a European grouping of national advertising tripartites (representing advertisers, advertising agencies and the media), as well as several Brussels-based trade bodies that represent ad agencies, broadcasters, publisher, direct marketing, and online advertising.

It exists to promote a genuine single market in commercial communications, supports responsible advertising self-regulation in the EU, and is an industry member of the advertising self-regulatory organisation, the European Advertising Standards Alliance (EASA).

The secretariat of the AIG, is formed from three national advertising associations, namely: the Advertising Association in the UK, Zentralverband der deutschen Werbewirtschaft (ZAW) in Germany and Wirtschaftskammer Österreich (WKÖ) in Austria. 

We regularly meet to discuss policy issues relevant to advertising.

Click here for more details on our work.