A commitment to responsible and sustainable Advertising

The Advertising Information Group (AIG) is a European grouping of national advertising tripartites (representing advertisers, advertising agencies and the media), as well as several Brussels-based trade bodies that represent ad agencies, broadcasters, publisher, direct marketing, and online advertising.

It exists to promote a genuine single market in commercial communications, supports responsible advertising self-regulation in the EU, and is an industry member of the advertising self-regulatory organisation, the European Advertising Standards Alliance (EASA).

The secretariat of the AIG, is formed from three national advertising associations, namely: the Advertising Association in the UK, Zentralverband der deutschen Werbewirtschaft (ZAW) in Germany and Wirtschaftskammer Österreich (WKÖ) in Austria. 

We regularly meet to discuss policy issues relevant to advertising.