{"id":1875,"date":"2024-07-30T12:20:35","date_gmt":"2024-07-30T12:20:35","guid":{"rendered":"https:\/\/www.aig-europe.eu\/?p=1875"},"modified":"2025-07-07T08:24:10","modified_gmt":"2025-07-07T08:24:10","slug":"eu-richtet-blick-auf-influencer","status":"publish","type":"post","link":"https:\/\/www.aig-europe.eu\/de\/eu-richtet-blick-auf-influencer\/","title":{"rendered":"EU richtet Blick auf Influencer"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1875\" class=\"elementor elementor-1875\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69db8281 e-flex e-con-boxed e-con e-parent\" data-id=\"69db8281\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0bb72a elementor-widget elementor-widget-text-editor\" data-id=\"2f0bb72a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 20-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Von Stefanie Lefeldt;<\/p>\n<p>Bislang bewegten sich die Influencer weitestgehend unter dem Radar des EU-Gesetzgebers. Haupts\u00e4chlich wurde in den letzten Jahren diskutiert, welche Art von Kan\u00e4len und Influencern \u00fcberhaupt unter die Regelungen der AVMD-Richtlinie fallen. Nun tauchen die Influencer in einigen EU-Untersuchungen und Gesetzentw\u00fcrfen auf\u00a0\u2013 so sollen z.\u00a0B. im Rahmen der Kleinanlegerstrategie auch die sogenannten Finanz-Influencer (Finfluencer) erfasst und reguliert werden. In gezielten Befragungen, die im Rahmen des Fitness Checks des EU-Verbraucherrechts erfolgen, tauchen immer wieder Fragen zu ungekennzeichneter Werbung auf Social-Media-Profilen auf. Die Kommission ver\u00f6ffentlichte im Herbst 2023 den Influencer Legal Hub \u2013 eine kostenlose \u00dcbersicht zum europ\u00e4ischen Verbraucherrecht, welches f\u00fcr Influencer gilt, die in der Europ\u00e4ischen Union ans\u00e4ssig sind oder sich an ein Publikum in der Europ\u00e4ischen Union wenden. Ende Februar 2024 veranstaltete die belgische Ratspr\u00e4sidentschaft eine Konferenz zum Thema, bei der es im Wesentlichen darum ging, wie man die Branche unterst\u00fctzen kann. (&#8230;)<\/p>\n<p>Der vollst\u00e4ndige Artikel ist abrufbar\u00a0 unter: <a href=\"https:\/\/mediendiskurs.online\/beitrag\/eu-richtet-blick-auf-influencer-beitrag-1190\/\">https:\/\/mediendiskurs.online\/beitrag\/eu-richtet-blick-auf-influencer-beitrag-1190\/<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Von Stefanie Lefeldt; Bislang bewegten sich die Influencer weitestgehend unter dem Radar des EU-Gesetzgebers. Haupts\u00e4chlich wurde in den letzten Jahren diskutiert, welche Art von Kan\u00e4len und Influencern \u00fcberhaupt unter die Regelungen der AVMD-Richtlinie fallen. Nun tauchen die Influencer in einigen EU-Untersuchungen und Gesetzentw\u00fcrfen auf\u00a0\u2013 so sollen z.\u00a0B. im Rahmen der Kleinanlegerstrategie auch die sogenannten Finanz-Influencer [&hellip;]<\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-1875","post","type-post","status-publish","format-standard","hentry","category-opinions"],"_links":{"self":[{"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/posts\/1875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/comments?post=1875"}],"version-history":[{"count":10,"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/posts\/1875\/revisions"}],"predecessor-version":[{"id":2018,"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/posts\/1875\/revisions\/2018"}],"wp:attachment":[{"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/media?parent=1875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/categories?post=1875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.aig-europe.eu\/de\/wp-json\/wp\/v2\/tags?post=1875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}