Policy Documents

ZAW has released a position paper in response to the WHO draft resolution which seeks to ban digital communication concerning breast-milk substitutes to both parents and medical staff. ZAW believes this would infringe upon companies’ freedom of communication, and hinders innovation. This draft resolution is to be adopted at the 78th WHO Assembly from 19-27 May.

Download the Position Paper

This paper sets out the Advertising Information Group’s position on Consent or Pay models. 

Download our position paper on Consent or Pay models

AIG’s response to the Norwegian Royal Ministry of Trade, Industry and Fisheries and the Royal Ministry of Health and Care Services on the proposed prohibition of marketing of certain foods and beverages (HFSS) aimed at children.

Download AIG response to TRIS notification 2024/9015/NO

This submission comments on points in the guidelines that are relevant to and affect the advertising and marketing industry.

Download AIG’s response to the EDPB’s Guidelines on processing of personal data based on legitimate interest.

This submission comments on points concerning current car label rules that are relevant to the advertising industry.

Download AIG response to the Car labelling evaluation

AIG’s response to the Belgian Royal Decree on advertising beverages containing alcohol.

Download AIG response to TRIS notification 2024/0032/BE

AIG’s response to the European Data Protection Board’s (EDPB) Guidelines 2/2023 on the Technical Scope of Art. 5(3) of ePrivacy Directive adopted in November 2023.

Download AIG response to EDPB Guidelines 2/2023
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