Opinions

By Konrad Shek, 24 January 2025 The advertising industry plays a vital role in accelerating the transition to a sustainable economy. As consumers become increasingly climate-conscious, their purchasing decisions naturally gravitate towards greener products and services. This shift drives investment and innovation in sustainable solutions. However, this virtuous circle depends entirely on accurate information. The […]

By Konrad Shek, 7 November 2024 The Draghi report1 serves a timely reminder that Europe stands in front of an existential challenge. Growth in the EU is slowing, and we are falling behind our principal competitors, the US and China, in both innovation and investment. These sobering realities are a wakeup call, but we find

Von Stefanie Lefeldt; Bislang bewegten sich die Influencer weitestgehend unter dem Radar des EU-Gesetzgebers. Hauptsächlich wurde in den letzten Jahren diskutiert, welche Art von Kanälen und Influencern überhaupt unter die Regelungen der AVMD-Richtlinie fallen. Nun tauchen die Influencer in einigen EU-Untersuchungen und Gesetzentwürfen auf – so sollen z. B. im Rahmen der Kleinanlegerstrategie auch die sogenannten Finanz-Influencer

By Konrad Shek This article originally appeared in PoliticsHome on 19 March 2024 The data-driven economy is critical to our future growth and prosperity. With the Data Protection and Digital Information (DPDI) Bill entering Lords Committee Stage shortly, this is our opportunity to keep the UK at the global forefront of digital innovation, regulation, and

By Konrad Shek This article was originally published in Adweek on 20 April 2023 Political advertising has become an integral part of modern democratic elections. Through such adverts, political candidates have been able to engage directly with their electorate, highlighting important issues and sharing their vision and goals.  Political advertising extends far beyond campaigning itself; a range of