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The UK Advertising Association’s AI Taskforce, drawing on expertise from organisations including Publicis Media, Google, Meta, and ITV, has concluded that the UK advertising industry is not yet building the skills it needs to navigate AI transformation wisely. Whilst many assume this is primarily a technical challenge, the greater risk lies in “cognitive debt” — […]

The German Advertising Association, ZAW, offers their thoughts on the EU Commission’s proposed Directive on Environmental Claims (2023/0085) which has sparked debate between businesses and consumer advocates. While the advertising industry supports protecting consumers from misleading environmental claims, concerns have been raised about the proposal’s bureaucratic requirements as the draft mandates pre-verification and certification of

On Friday 4 October, the Court of Justice of the European Union (CJEU), the highest judicial authority in the EU, delivered its judgment in the case C-621/22 Koninklijke Nederlandse Lawn Tennisbond (KNLT). The Court ruled against the Dutch Data Protection Authority – the Autoriteit Persoonsgegevens (“the AP”) – for being too strict in its interpretation

On behalf of the Advertising Information Group, we would like to express our deep condolences on the passing of European Advertising Standards Alliance (EASA) Director General, Lucas Boudet. Whilst his death was unexpected and a genuine tragedy, he leaves an incredible legacy. A warm, kind and charismatic leader, Lucas epitomised the values championed by EASA itself. He

Social-Media-Regelwerk für alkoholhaltige Getränke erweitert auf den Einsatz von Influencerinnen und Influencern Monitoring zeigt, dass Verhaltensregeln des Deutschen Werberats von Influencerinnen und Influencern eingehalten werden Der Deutsche Werberat hat seine Social-Media-Leitlinien für die Hersteller alkoholhaltiger Getränke überarbeitet (hier abrufbar). Zum 1. August 2024 wird darin explizit festgeschrieben, dass die Hersteller alkoholhaltiger Getränke die für sie

Nick Clegg, Meta’s President of Global Affairs, published a timely Op-Ed yesterday, outlining his reflections for why the priority for Europe must be regaining economic growth, innovation, and competitiveness. It tells a story of how important innovation and digital advertising are for our businesses and communities; the impact of AI; and highlights the need for Europe

On 26 June, IAB Europe, the European-level industry association for digital advertising published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term. The paper titled, “Towards an Inclusive, Safe, and Innovative Digital Europe”, outlines the vision and core commitments of IAB Europe and its members, towards shaping a sustainable