Vanesa Cernamorit – Advertising Information Group

Why the EU’s Green Claims Directive Could Backfire on Environmental Progress

By Konrad Shek, 24 January 2025 The advertising industry plays a vital role in accelerating the transition to a sustainable economy. As consumers become increasingly climate-conscious, their purchasing decisions naturally gravitate towards greener products and services. This shift drives investment and innovation in sustainable solutions. However, this virtuous circle depends entirely on accurate information. The […]

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“Greenhushing” – a real danger

The German Advertising Association, ZAW, offers their thoughts on the EU Commission’s proposed Directive on Environmental Claims (2023/0085) which has sparked debate between businesses and consumer advocates. While the advertising industry supports protecting consumers from misleading environmental claims, concerns have been raised about the proposal’s bureaucratic requirements as the draft mandates pre-verification and certification of

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Advertising’s critical role in the future of European competitiveness

By Konrad Shek, 7 November 2024 The Draghi report1 serves a timely reminder that Europe stands in front of an existential challenge. Growth in the EU is slowing, and we are falling behind our principal competitors, the US and China, in both innovation and investment. These sobering realities are a wakeup call, but we find

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CJEU rules commercial interests can qualify as legitimate interests under the GDPR

On Friday 4 October, the Court of Justice of the European Union (CJEU), the highest judicial authority in the EU, delivered its judgment in the case C-621/22 Koninklijke Nederlandse Lawn Tennisbond (KNLT). The Court ruled against the Dutch Data Protection Authority – the Autoriteit Persoonsgegevens (“the AP”) – for being too strict in its interpretation

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