konrad@aig-europe.eu

The Dangers Brands Face From the European Union’s New Ad Rules

By Konrad Shek This article was originally published in Adweek on 20 April 2023 Political advertising has become an integral part of modern democratic elections. Through such adverts, political candidates have been able to engage directly with their electorate, highlighting important issues and sharing their vision and goals.  Political advertising extends far beyond campaigning itself; a range of

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The New European Parliament Faces an Existential Crisis by Nick Clegg

Nick Clegg, Meta’s President of Global Affairs, published a timely Op-Ed yesterday, outlining his reflections for why the priority for Europe must be regaining economic growth, innovation, and competitiveness. It tells a story of how important innovation and digital advertising are for our businesses and communities; the impact of AI; and highlights the need for Europe

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IAB Europe Unveils Key Commitments and Policy Principles for new EU Parliament

On 26 June, IAB Europe, the European-level industry association for digital advertising published a paper outlining key commitments and policy principles ahead of the 2024-2029 EU legislative term. The paper titled, “Towards an Inclusive, Safe, and Innovative Digital Europe”, outlines the vision and core commitments of IAB Europe and its members, towards shaping a sustainable

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